Vilnius Radiates in Pink — Uniting Food, Fun, and Festivity at Pink Soup Fest

On June 10th, Vilnius embraced the joyous Pink Soup Fest, a spectacular celebration of Lithuania’s beloved cold beetroot soup, which took place in the heart of the city.

Pink Soup Fest in Vilnius. Photo by Saulius Ziura

Inga Romanovskienė, director at Go Vilnius, the official tourism and business development agency of Vilnius and the organizer of the festival, said: “Since the cold beetroot soup is inseparable from warm season treats in Lithuania and is one of the draws for visiting travelers, the Pink Soup Fest is our way to celebrate the beginning of the summer season. With mild warm temperatures, lots of greenery, 700-year history and long evenings when the sun doesn’t set until midnight, Vilnius offers a relaxing and refreshing getaway.”

She added: “Visitors to Vilnius are often pleasantly surprised to see how much the city has to offer. There are a lot of amazing sides of Vilnius to discover, including its trademark Baroque architecture, quality gastronomy, lively cultural scene, as well as relaxed atmosphere and closeness to nature.”

Vilnius paints itself pink in celebration of iconic dish

The Pink Soup Fest brought together the lively Vilnius community, which included diners, cafés, bars, nightclubs, tour operators, corporations, entertainers, vehicle enthusiasts, and more. Participating establishments enticed festival visitors with special discounts emphasizing their unique views on cold beetroot soup, inviting tourists on a fascinating gourmet journey. Attendees were also treated to tantalizing fragrances reminiscent of pink soup, as well as interesting graffiti with soup-related motifs. One of the city’s most prominent aesthetic elements was an eye-catching mural created by famed artist Eglė Žvirblytė that can be seen in Vilnius’s center, near to Bernardine Garden. Jolita Vaitkutė, another artist known for her food-based art, has also unveiled an installation at the Lukiškės square that celebrates the dish.

The infectious enthusiasm for the vibrant pink dish transcended the festival itself. Attendees embraced the spirit of the occasion by donning whimsical costumes inspired by beetroot, eggs, or cartons of buttermilk, sliding down the Bastion hill, which afforded breathtaking panoramic views of Užupis, the bohemian district, and the self-proclaimed separate Republic. The exhilarating descent culminated in a specially constructed artificial soup bowl, adding an element of whimsy to the festivities.